Our Story

Made From Scratch. Made to Bring People Together.

Crave Bakery + Coffee Bar began with a simple belief: familiar food can still surprise you, hospitality should feel personal, and everyone deserves a place that feels a little like home.

Crave Bakery and Coffee Bar founder Camille
Founder Camille

Where It Began

A Southern Welcome With a Modern Touch.

Founder Camille created Crave around the foods, flavors and feelings people remember: recipes passed through family, cakes made for milestones, breakfast that brings comfort and coffee shared in good company.

Those Southern roots meet a fresh bakery-cafe experience in downtown Norfolk. The result is colorful, creative and unmistakably Crave—a place for an everyday latte, an afternoon tea, a workday lunch or a once-in-a-lifetime celebration.

Crave is proudly a minority- and woman-owned local small business, built with care for the people it serves and the community it calls home.

“Love people. Nurture their cravings. Make their day.”

The heart behind Crave

The Crave Difference

Beautiful Food. Genuine Hospitality.

Our promise lives in the details—from the first early-morning batch to the welcome waiting at the counter.

From Scratch

Small-batch food and bakery favorites are prepared with care using traditional techniques.

Southern at Heart

Comforting flavors, family inspiration and a generous welcome shape the Crave experience.

Made for You

Vegan, keto and sugar-free, gluten-free and vegetarian selections help more guests find something to crave.

Community First

We believe a neighborhood business should create opportunity, connection and moments worth sharing.

A colorful selection of scratch-made Crave pastries, cupcakes and coffee

Before the Doors Open

The Work Starts Early. The Welcome Lasts All Day.

Long before the first guest arrives, our bakers are already at work preparing fresh batches. That commitment to the craft is what makes a Crave favorite taste like a Crave favorite.

  • Scratch-made foods and sweets prepared in small batches
  • Local and seasonal ingredients used whenever possible
  • Family recipes refreshed with an imaginative, modern point of view
  • Handcrafted drinks designed to turn an ordinary stop into a treat

The CRAVE Way

Hospitality We Can Put Into Words.

These values guide how we listen, serve and turn a visit into a relationship.

C

Celebrate

Celebrate each customer’s Crave, heart to heart.

R

Respond

Respond and remember what our guests Crave.

A

Anticipate

Anticipate and personalize the experience.

V

Vibe

Meet the moment and vibe with their Crave.

E

Educate

Help guests discover their next favorite Crave.

Our Neighborhood Living Room

A Place to Gather, Learn and Celebrate.

Crave was imagined as more than a bakery counter. It is a place for conversation, creativity and connection—whether guests are meeting over lunch, dressing up for tea or decorating a cake together.

Celebrations + classes
Local jobs + student opportunities
Community giving
Local suppliers when possible
Friends enjoying a Crave cake decorating experience together

Growing With Purpose

From a Neighborhood Bakery to More Ways to Crave.

Today, Crave brings its food and hospitality to everyday visits, custom celebrations, afternoon tea, weddings, corporate gatherings and catered events. As the brand grows, the purpose remains the same: create beautiful food, meaningful opportunity and moments people want to return to.

Come Be Part of the Story

Find Your New Favorite Crave.

Join us in downtown Norfolk for scratch-made food, handcrafted drinks and the kind of welcome that keeps good company coming back.